Over the past few months Digiday has been exploring Web culture in relation to the digital media industry through fun side projects like our Shit Henry Thinks Tumblr and The Digiday Dictionary. The idea is finding a way to relate the worlds of agency, publishers and advertisers to current trends in how content is shared. It’s also meant to be a bit of fun. Life can’t be all homework.
In order to make it easier to find and stay on top of all that latest fun stuff we are doing, we have started a new section called Etc. This is where you can go to see what Ad Tech Ryan Gosling is saying, the latest WTF Digital Marketing moments and to find posts like “The 10 Most Stereotypical Ad:tech Photos.” We have other fun projects planned. As always, we’d love to hear from you on what you like and what you don’t.
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In graphic detail: Publishers’ full year 2022 earnings
Looking back at 2022, the hits to publishers' revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn.
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‘It has to be built in’: How agencies strive to advance their diversity goals
There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
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Publishers tout generative AI opportunities to save and make money amid rough media market
Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market.
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SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
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Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.
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How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
The Guardian U.S.'s Luis Romero is working to grow the U.K.-based publishers' ad business in North America while combating the pervasive brand safety problem facing all news publishers.
