Over the past few months Digiday has been exploring Web culture in relation to the digital media industry through fun side projects like our Shit Henry Thinks Tumblr and The Digiday Dictionary. The idea is finding a way to relate the worlds of agency, publishers and advertisers to current trends in how content is shared. It’s also meant to be a bit of fun. Life can’t be all homework.
In order to make it easier to find and stay on top of all that latest fun stuff we are doing, we have started a new section called Etc. This is where you can go to see what Ad Tech Ryan Gosling is saying, the latest WTF Digital Marketing moments and to find posts like “The 10 Most Stereotypical Ad:tech Photos.” We have other fun projects planned. As always, we’d love to hear from you on what you like and what you don’t.
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Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
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A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
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How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.
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SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
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4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
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How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
