Over the past few months Digiday has been exploring Web culture in relation to the digital media industry through fun side projects like our Shit Henry Thinks Tumblr and The Digiday Dictionary. The idea is finding a way to relate the worlds of agency, publishers and advertisers to current trends in how content is shared. It’s also meant to be a bit of fun. Life can’t be all homework.
In order to make it easier to find and stay on top of all that latest fun stuff we are doing, we have started a new section called Etc. This is where you can go to see what Ad Tech Ryan Gosling is saying, the latest WTF Digital Marketing moments and to find posts like “The 10 Most Stereotypical Ad:tech Photos.” We have other fun projects planned. As always, we’d love to hear from you on what you like and what you don’t.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.