Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Instagram is opening minute-long video ads today, joining the trend toward longer creative on social media.
New T-Mobile spots are showing up on Instagram. The company showed its Drake Super Bowl commercial there using the extended format. Instagram had been doing mostly 15-second promoted videos, with some 30-second ads. Instagram charges advertisers based on views after three seconds.
We’re in the #BigGame with @ChampagnePapi. #YouGotCarriered
Instagram users will still be capped at 15 seconds for video. Instagram also offers advertisers a carousel format (a photo gallery you can scroll through) that isn’t available to users.
Twitter recently began experimenting with pre-roll videos that can run even longer than 60 seconds, if the brand wants, and they have a skip button. Twitter had been trying to get brands to embrace a six-second format for pre-roll ads that play in front of premium content shared by top media partners.
Snapchat has a 10-second, vertical video format, but has started offering access to longer video options if a user swipes up on an ad.
More in Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.