Instagram overhauls the Explore tab to show more video

instagram
The new Explore page.

Instagram is pushing more video with a revamped Explore page.

Today, the photo (and video!) sharing app is adding new video channels in the tab, including a cautiously titled “Videos You Might Like” channel that surfaces videos related to content users have liked in the past.

“Featured” is another channel Instagram is launching, revolving around events or topics with the first being this weekend’s Coachella festival. It’s easy to envision brands purchasing a “Featured” channel in the future to promote a slew of videos, à la branded pop-up channels on Snapchat Discover.

The Explore tab refresh up comes less than a month after Instagram increased the length of videos people could upload from 15 seconds to one minute.

Instagram first exhibited interest in curating video content in October during Halloween with a channel highlighting trending videos from the holiday. The channel was replicated several times over during the holidays before becoming permanent in January known as “Spotlight Compilations.”

The update rolls out today.

https://digiday.com/?p=172582

More in Media

Here are the biggest misconceptions about AI content scraping

An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.

How Future is using its own AI engine to turn deeper engagement into ad dollars 

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.

Substack’s video bet could be a growth hack for small creators

Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.