Last chance to save on Digiday Publishing Summit passes is February 9
Instagram rolled out its newest iteration yesterday, an update that lets users place their photos on a map. The move is clearly a push to Instagram users to tag their location on photos, which would create a very valuable signal for brands. The move could be a step toward actually creating ad space on Instagram, which doesn’t have an ad model yet. Oh, new Instagram owner Facebook could certainly use some help on the mobile ad front.
Instagram boasts 80 million users on its own and with the new rollout is courting brands. It could provide Facebook with a location-based service. Only this time, it’s in the form of pictures, not check-ins. Forbes wastes no time in saying this update puts Instagram into the media company category. In a New York Times article, Systrom said, “If people produce more geo-data and understand how it’s being used, we can do more with it. Wouldn’t you want to look at the London Olympics as it happens on Instagram?”
More in Media
In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess
Big Tech could pay off over $7 billion in 2025 fines in less than one month, demonstrating the disparity between regulatory bite and corporate wealth.
WTF is vibe coding?
Vibe coding is an increasingly popular way of writing code using plain-language prompts that creators are leveraging to build apps, websites, and more.
Google’s forced AI opt out: what changes — and what doesn’t — for publishers
Publishers want the Competition Markets Authority to impose harder structural remedies on Google regarding its AI crawler vs. behavioral ones.