Felix Kjellberg shouldn’t have messed with India.

That’s been the one big takeaway for those following — first with mild interest, then with increasing bemusement — the Kjellberg v. Indian music label T-Series “war” over the past couple of months. A war that effectively ceased at the end of April when Kjellberg, better known by his YouTube name, PewDiePie, ended the competition to see which channel could get the most number of subscribers.

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