
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Pinterest might not yet be the new Tumblr, but it’s certainly making eye-opening gains.
According to data from ComScore via eMarketer, Tumblr experienced a 172 percent increase in worldwide audience size between October 2010 and October 2011, topped only by China’s version of Twitter Sina Weibo with a 181 percent increase.
Looking at growth in time spent per user on social networking sites worldwide, Pinterest saw an average of 72.1 minutes per worldwide user in October 2011, which is a 512 percent increase since May 2011. That’s no small feat. Tumblr visitors spent an average of 81.6 minutes on the site, up 41 Tumblr visitors posted an average of 81.6 minutes in October, up 41 percent from October 2010.
While both Tumblr and Pinterest have seen impressive growth in audience size and time spent per user, they are still pretty far behind the time spent per user on Facebook, which also saw 40 percent growth from October 2010 with users spending an average of 387.7 minutes on the site in October 2011.
Social Networks Worldwide by Minutes per User, Oct. 2011
Social Networks Worldwide by % Growth in Time Spent per User, Oct. 2011
More in Media

There is a new definition for MFAs, but it’s meant to be open to interpretation
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.

Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.

ChatGPT’s latest update fuels publishers’ concerns about AI chatbots siphoning traffic
Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.