Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Pinterest might not yet be the new Tumblr, but it’s certainly making eye-opening gains.
According to data from ComScore via eMarketer, Tumblr experienced a 172 percent increase in worldwide audience size between October 2010 and October 2011, topped only by China’s version of Twitter Sina Weibo with a 181 percent increase.
Looking at growth in time spent per user on social networking sites worldwide, Pinterest saw an average of 72.1 minutes per worldwide user in October 2011, which is a 512 percent increase since May 2011. That’s no small feat. Tumblr visitors spent an average of 81.6 minutes on the site, up 41 Tumblr visitors posted an average of 81.6 minutes in October, up 41 percent from October 2010.
While both Tumblr and Pinterest have seen impressive growth in audience size and time spent per user, they are still pretty far behind the time spent per user on Facebook, which also saw 40 percent growth from October 2010 with users spending an average of 387.7 minutes on the site in October 2011.
Social Networks Worldwide by Minutes per User, Oct. 2011
Social Networks Worldwide by % Growth in Time Spent per User, Oct. 2011
More in Media
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.