Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.
More in Media

Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool
Apartment Therapy’s president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event.

For premium publishers, proving an advertiser’s return on investment is more important than ever
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year.

Microsoft heralds a new age of AI ‘copilots’ across hardware, software — and advertising
CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.