Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.
More in Media
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.