Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.

More in Media
TikTok Shop sheds bargain-bin reputation as average prices climb across categories
An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
Newsweek is building an AI Mode-like experience to customize homepages for readers
Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.