Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.

More in Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
December 22, 2025
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
December 22, 2025
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
December 22, 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.