Infographic: Personal Data Pricing

Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.

More in Media

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes

Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.