Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.
More in Media
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.