Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Infographic: Personal Data Pricing

Rapleaf is the granddaddy of personal data aggregation. Many privacy advocates cite the company as an example of the technology providers enabling so-called “creepy” behavioral tracking. Rapleaf’s pricing guide below, originally published by Forbes Media on Scribd, might add more fuel to the privacy fires as it underscores just how much tracking vendors have to accomplish to make a buck.

More in Media

What DoorDash’s Instacart acquisition says about the modern delivery platform pitch

DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.

‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook

Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.

How political creators are juggling platforms to find the three Rs: reach, revenue and rules

Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?