for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If 2011 has been the year of anything in particular, privacy concerns is definitely a strong candidate. Everyone is quick to get all worked up over online privacy, yet according to findings from a recent study conducted by Harris Interactive for sharing platform Posterous, only 32 percent of respondents said that they fully understand Facebook’s privacy controls.
Everyone complains about privacy when Facebook introduces new features; but it seems that when there are new privacy features, people don’t take the time to understand them. Granted that Facebook doesn’t always make it so easy to understand when and what privacy settings are being changed, maybe people need to be more proactive about understanding the privacy policies of the various platforms and websites they use.
US Facebook Users Who Feel They Completely Understand Facebook’s Privacy Controls, Oct. 2011 (% of respondents)
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