Infographic: Don’t Blame Pseudonyms

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.

While pro-real-namers say that pseudonymity encourages bad online behavior, new data from social commenting platform Disqus suggests otherwise.

The data shows that across sites that use Disqus, comments left by people with pseudonyms receive more likes and replies than those left both by people using only their real names and those who are completely anonymous. Furthermore, pseudonymous commenters make up the majority of comments: 61 percent of comments are made by users using made-up names. That is in comparison to 35 percent of comments left by anonymous users and only 4 percent by people using their real names. So much for real names!

See the full results from Disqus below.

https://digiday.com/?p=3159

More in Media

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

How Forbes is testing its SSPs to improve programmatic ad revenue

Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.