Industry Reactions to Yahoo’s New CEO

Struggling Web icon Yahoo has appointed Marissa Mayer as its fifth CEO in as many years, in what looks much like another desperate attempt to turn its fortunes around.

Mayer joins from Google, where she worked for over 13 years and most recently headed up its location and local services. According to The New York Times, she resigned from the her post abruptly yesterday by telephone, and will officially begin work with Yahoo today.

Below, some Twitter reaction to the news from digital media executives.

Kirby Winfield, SVP campaign verification, comScore.

 

Matt Stratz, CEO, Namely.

 

Jeff Lanctot, global chief media officer, Razorfish.

 

Bill Wise, CEO, Media Ocean.

 

Jason Hirschhorn, former co-president, MySpace.

 

Chris Dixon, entrepreneur and investor.

 

Bryan Fuhr, SVP, Havas Digital North America.

 

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