Struggling Web icon Yahoo has appointed Marissa Mayer as its fifth CEO in as many years, in what looks much like another desperate attempt to turn its fortunes around.
Mayer joins from Google, where she worked for over 13 years and most recently headed up its location and local services. According to The New York Times, she resigned from the her post abruptly yesterday by telephone, and will officially begin work with Yahoo today.
Below, some Twitter reaction to the news from digital media executives.
Kirby Winfield, SVP campaign verification, comScore.
“Look and feel” – yeah, that’s the problem with #Yahoo! #MarissaMeyer #FAIL
— Kirby Winfield (@kirbywinfield) July 16, 2012
Matt Stratz, CEO, Namely.
Mad Ave should hire an official ombudsman just to meet with the revolving door of Yahoo! CEOs.
— Matt Straz (@mattstraz) July 16, 2012
Jeff Lanctot, global chief media officer, Razorfish.
I’m sure Marissa will prove to be great. But why did the board even make Ross interim (presumptive) CEO? Now yet another strategy shift.
— Jeff Lanctot (@lanctot) July 16, 2012
Bill Wise, CEO, Media Ocean.
4 CEO’s later and a market cap that has lost BILLIONS… I hope @Yahoo doesn’t think its a TECH company now… Y! is a MEDIA company! #Yahoo
— Bill Wise (@billwise) July 16, 2012
Jason Hirschhorn, former co-president, MySpace.
and Yahoo moves away from media again…
— Jason Hirschhorn (@JasonHirschhorn) July 16, 2012
Chris Dixon, entrepreneur and investor.
Wow, big win for Yahoo. RT @nytimes Breaking News: Google’s Marissa Mayer Tapped as Yahoo’s Chief dealbook.nytimes.com/2012/07/16/goo…
— chris dixon (@cdixon) July 16, 2012
Bryan Fuhr, SVP, Havas Digital North America.
Good luck, Marissa Mayer. Do the first generation of internet veterans proud. #in
— Bryan Fuhr (@bryanfuhr) July 16, 2012
More in Media
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.