I’m in awe of the fact there’s a remote-controlled car rolling around Mars as I’m typing this. But as BuzzFeed points out, the whole thing is probably just an elaborate hoax involving a teen and an iPhone, or perhaps a drunk. In the meantime, check out these links.
AllthingsD suggests Mayer is readying a shopping spree after Yahoo sold some of its Chinese assets. Foursquare, Yelp, and Pinterest could be on the list of potential acquisition targets, Swisher speculates. (AllThingsD)
Ads over subscriptions? Only 2.1 percent of users that try out The Guardian’s iPad app for free convert to paying subscribers. (PaidContent)
Publicis CEO Maurice Levy and WPP chief Martin Sorrell were taking pot shots at each other in the press last week over rumors the former is plotting to acquire Interpublic Group. (AdAge)
In an attempt to rekindle its user base, social media reputation-measurement tool Klout is offering “real life” perks to its most “influential” users. (Digital Trends)
Social continues to lag both search and email for driving e-commerce revenue. (GigaOm)
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
