Join us at the Digiday Publishing Summit from March 24-26 in Vail
I’m in awe of the fact there’s a remote-controlled car rolling around Mars as I’m typing this. But as BuzzFeed points out, the whole thing is probably just an elaborate hoax involving a teen and an iPhone, or perhaps a drunk. In the meantime, check out these links.
AllthingsD suggests Mayer is readying a shopping spree after Yahoo sold some of its Chinese assets. Foursquare, Yelp, and Pinterest could be on the list of potential acquisition targets, Swisher speculates. (AllThingsD)
Ads over subscriptions? Only 2.1 percent of users that try out The Guardian’s iPad app for free convert to paying subscribers. (PaidContent)
Publicis CEO Maurice Levy and WPP chief Martin Sorrell were taking pot shots at each other in the press last week over rumors the former is plotting to acquire Interpublic Group. (AdAge)
In an attempt to rekindle its user base, social media reputation-measurement tool Klout is offering “real life” perks to its most “influential” users. (Digital Trends)
Social continues to lag both search and email for driving e-commerce revenue. (GigaOm)
More in Media
Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.
How podcasters are tackling the challenge of subscriber churn
As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here’s how they’re working to retain paying listeners.
How YouTube Shorts revenue compares to long-form video revenue for creators
Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content.