We know people are busy, so we are introducing a daily list of articles each reporter here at Digiday finds interesting and relevant about the digital landscape to pass on in case you missed them throughout the day. Today’s stories are about a failed acqui-hire, AOL’s video strategy, the realities of the TV business, spam bots on Facebook and some good news for cord cutters.
- Payback’s a bitch. App.net’s Dalton Caldwell pens an open letter to Mark Zuckerberg exposing aggressive acqui-hire tactics by Facebook executives that pretty much threaten developers who step on Facebook’s toes. (daltoncaldwell.com)
- Video is the new black. AOL keep rolling out new offerings in the hopes of fueling a revival. (Streaming Media)
- Business models beat hashtags. Twitter declares the NBC’s decision to tape delay Olympics coverage #NBCFail, but NBC is raking in money thanks to its unpopular move. (Wall Street Journal)
- Beware of the bots. Facebook cops that its user numbers are inflated by 83 million duplicate/spam accounts. That still leaves about 900 million real users. (AllFacebook)
- Barry Diller might just get his revenge on his broadcast rivals. The controversial TV-to-Web service Aereo, which is backed by Diller, is fresh off a court victory in its battle with broadcasters is expanding its pricing options in a bid to go mainstream. (All Things D)
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.