Connect with execs from Axios, The New York Times, Paramount and more.
We had a good week here at Digiday. And next week promises to be even better.
Five days ago we launched Pulse, a new quarterly magazine. That’s right: Digiday is embracing print. Devoted to the future of media, the first issue of Pulse takes a look at what the rise of platforms, from Facebook to Snapchat, means for publishers. To keep users lingering longer and coming back more often, platforms need content. Facebook, Snapchat and the like have been a lot more attentive to their requests lately. But for all that, publishers still are making a lot of content for platforms with uncertain payoff. Facebook still doesn’t have a business model by which publishers can monetize their video there.
Publishers, for their part, are staffing up in response. Like many of them, Vox Media has decided that its future depends on buddying up to the big platforms. So earlier this year when it looked for someone to handle its platform relationships, it hired Choire Sicha, co-founder of The Awl Network. Click here to read our profile of Sicha, who has made a career out of being the media insider’s outsider.
To download the 60-page magazine, please visit the Pulse page.
***
Elsewhere in platform land, Twitter is no longer billing itself as a social network in the Apple App Store. It now sits atop the news category, where it is not competing with (or losing in the rankings to) Facebook and Snapchat. Seems like everyone was taking potshots at each other this week, though: Twitter and Facebook have both urged brands and influential users to stop using them to promote their Snapchat accounts.
Facebook is also doubling down on its war against clickbait: The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares and comments aren’t necessarily the best indicators of that. Garett Sloane has an analysis of which publishers will come out winners — and which will lose out — as a result of the latest algorithm tweak.
***
In a lighter note, our breaking news reporter Jordan Valinsky scored a viral hit for us this week when he noticed that Reebok was selling shoes modeled after the ones worn by Sigourney Weaver in “Alien.” The problem? The shoe maker only made them available in men’s sizes — even though the character who wore them in the 1979 classic film was anything but.
***
Stick around next week. We’ve got some exciting things coming: For starters, we’re launching a new site. Glossy is a new publication from Digiday Media that will chart the seismic activity tearing through fashion and luxury space. Look for it here.
More in Media
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues