Landing Hulu would seemingly be the Hail Mary Yahoo so desperately needs. But for in-limbo Hulu, Google would be a far better match.
That’s assuming, of course, that Hulu is worth buying at all. Obviously, Hulu is only worth something to Yahoo or any other buyer if its network-TV-rights deals come with it. That is being discussed, according to AllThingsD.com, which reported that offers from Hulu’s various suitors are due next week (with Yahoo’s bid in the neighborhood of $2 billion). But the nature of those rights deals is changing rapidly, given the industry-wide push toward authentication and windowing. Witness Fox’s recent decision to require users to prove they pay for cable to watch their shows online — at least for the first eight days after they air. Hulu isn’t Hulu anymore if it’s not a place to catch last night’s shows (but instead last week’s shows, if that).
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.