LAST CHANCE:

Four passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

HuffPo’s Balis to Discuss Branded Content at Digiday Publishing

If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.

Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.

Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.

Register today, and continue to check the agenda as we confirm more speakers!

More in Media

How Mars decides where to spend its retail media dollars

Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.

DEI work continues – if covertly – people managers emphasize

Companies are grappling with how to preserve the essence of DEI work under changed circumstances.

In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes

In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.