If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.
Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.
Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.
Register today, and continue to check the agenda as we confirm more speakers!
More in Media
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.