7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

HuffPo’s Balis to Discuss Branded Content at Digiday Publishing

If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.

Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.

Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.

Register today, and continue to check the agenda as we confirm more speakers!

More in Media

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery

Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.

CNN takes All Access abroad to turn global reach into paying subscribers

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.