If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.
Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.
Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.
Register today, and continue to check the agenda as we confirm more speakers!
More in Media
The biggest creators feel growing pains as they try to build successful standalone companies
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.