Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

HuffPo’s Balis to Discuss Branded Content at Digiday Publishing

If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.

Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.

Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.

Register today, and continue to check the agenda as we confirm more speakers!

More in Media

Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content

The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.

In Graphic Detail: The state of streaming highlights the power of creators

“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators

Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next

Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future