Yesterday, the Huffington Post launched its long-awaited and much talked about live video platform, Huffington Post Live. Adding another phalanx to Arianna Huffington’s media empire (which also has a news site, an iPad-only magazine, and of course, the blog), HuffPo Live looks to marry the capabilities of television with the sensibilities of the online world. While there are 100 staffers dedicated to the network, it will also rely on the two-way interactions between media and audience for content. There will be live streaming 12 hours a day, five days a week.
Aesthetically, it looks like content vomited all over the screen; video on the left, Twitter stream on the right, head spinning all around. HuffPo Live is looking to get its audience involved, perhaps setting a template for social TV, whenever the big boys (i.e., TV networks) really want to flex their muscles.
But its a smart play as the online world moves to video. While there is the live stream, the content on-demand is key for advertisers who can reach millions of people. Brands will find unconventional (at least for video) ways to advertise on the site. No in-stream ads; no video ads at all — just an introductory clip touting Verizon and Cadillac as launch sponsors. The takeaway: publishers are rushing to video (see: NYT, WSJ) to escape banner commoditization. The result? Stay tuned.
More in Media
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.