As Google’s deadline for deprecating the third-party cookie looms, publishers are racing to respond — or struggling to prepare. Not every team is in the same spot when it comes to what will happen next.
To learn more about what publishers are doing to prepare for the end of the cookie, CafeMedia and Digiday surveyed an audience of more than 650 attendees at the Digiday Publishing Summit Live Worldwide virtual event, held in February 2021.
The infographic below highlights what our respondents had to say.
More from Digiday
Roblox courts advertisers with fresh data on its ad effectiveness
Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
A check on The Trade Desk’s risks and rewards
Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for better or worse.