This inclusion from our sponsor concludes a four-part series exploring the characteristics of the CMO of the future, brought to you by [x+1].
Last year, J.C. Penney bet the house on traditional television advertising, and lost. Despite pouring nearly $80 million more into TV spots in 2012, its sales dropped nearly 30 percent. That same year, it cut display ad budgets by nearly $10 million, according to figures in Advertising Age from Kantar Media.
J.C. Penney’s traditional ad focus is not entirely to blame for its troubles, but the digital industry should be pointing to this serious misstep to highlight why it is time for digital executives to rise.
Watch the one-and-a-half minute video below to find out why [x+1] CEO John Nardone thinks the next generation of CMOs should come from digital ranks.
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Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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