for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This inclusion from our sponsor concludes a four-part series exploring the characteristics of the CMO of the future, brought to you by [x+1].
Last year, J.C. Penney bet the house on traditional television advertising, and lost. Despite pouring nearly $80 million more into TV spots in 2012, its sales dropped nearly 30 percent. That same year, it cut display ad budgets by nearly $10 million, according to figures in Advertising Age from Kantar Media.
J.C. Penney’s traditional ad focus is not entirely to blame for its troubles, but the digital industry should be pointing to this serious misstep to highlight why it is time for digital executives to rise.
Watch the one-and-a-half minute video below to find out why [x+1] CEO John Nardone thinks the next generation of CMOs should come from digital ranks.
https://vimeo.com/60788678
More in Media
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola’s AI-powered answer engine to boost engagement.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.