Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
This inclusion from our sponsor concludes a four-part series exploring the characteristics of the CMO of the future, brought to you by [x+1].
Last year, J.C. Penney bet the house on traditional television advertising, and lost. Despite pouring nearly $80 million more into TV spots in 2012, its sales dropped nearly 30 percent. That same year, it cut display ad budgets by nearly $10 million, according to figures in Advertising Age from Kantar Media.
J.C. Penney’s traditional ad focus is not entirely to blame for its troubles, but the digital industry should be pointing to this serious misstep to highlight why it is time for digital executives to rise.
Watch the one-and-a-half minute video below to find out why [x+1] CEO John Nardone thinks the next generation of CMOs should come from digital ranks.
https://vimeo.com/60788678
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.