Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This article was first published by Digiday sibling WorkLife
Will AI take the “human” out of human resources?
That’s the question experts are trying to answer. With the boom in attention around generative AI across all sectors this year, the pressure to leverage AI developments to improve both customer and workforce experiences has intensified. But the million-dollar question remains: What is the right balance between capitalizing on the opportunity of AI within workforces without neglecting the vital role human employees play?
The bulk (92%) of HR leaders intend to increase their AI use in at least one area of HR, according to a recent report from AI acquisition and talent and recruiting platform Eightfold. But HR leaders also face the same challenge most of us do: they don’t all know how to use generative AI tools like ChatGPT, what questions to ask AI vendors, and what policies to put in place so it’s used responsibly.
Meanwhile, the immediate benefits that AI can offer when it comes to traditional HR functions, like job hiring and people decisions, make it vital for HR professionals to get a handle on the complex underlying flaws the tech currently has. For example, much of ChatGPT is trained on large datasets from the web, which is full of misinformation, and causes the dreaded “hallucinations.” And the confidence with which the chatbot can relay such false information, can fool even highly-trained legal professionals. But also, there are valid concerns around AI tools being discriminatory – a vital area HR execs must be across.
To read the full article click here
More in Media
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.