How do you compare with your digital marketing peers?
Why all our attention to the “marketer’s IQ?” Don’t today’s digital tools automate customer engagement? Hardly. Sometimes the right marketing only flows from the right questions. Today’s question:
What’s the best way to form insights about customers and prospects to enable more effective and relevant advertising?
What’s the best way to form insight about customers and prospects to enable more effective and relevant advertising? Do you enhance your data socioeconomic and demographical data from third parties? Do you separate initiatives among communication channels before applying third party insight to validate that data? Wait, there’s more. If can capture insights, do you connect response and historical data into a central repository and then apply 3rd party insight to validate and enhance your data?
These are the kinds of questions that help marketers create the right formulaic blend to best create a customer-centric marketing powerhouse. See for yourself. Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.
-
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
-
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
-
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
-
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
