How do you compare with your digital marketing peers?

Why all our attention to the “marketer’s IQ?” Don’t today’s digital tools automate customer engagement? Hardly. Sometimes the right marketing only flows from the right questions. Today’s question:

What’s the best way to form insights about customers and prospects to enable more effective and relevant advertising? 

What’s the best way to form insight about customers and prospects to enable more effective and relevant advertising?  Do you enhance your data socioeconomic and demographical data from third parties?  Do you separate initiatives among communication channels before applying third party insight to validate that data?  Wait, there’s more. If can capture insights, do you connect response and historical data into a central repository and then apply 3rd party insight to validate and enhance your data?

These are the kinds of questions that help marketers create the right formulaic blend to best create a customer-centric marketing powerhouse.  See for yourself. Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.

 

https://digiday.com/?p=1907

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