Seven passes left to attend the Digiday Publishing Summit
This article was first published by Digiday sibling WorkLife
Shopify made headlines last year when it announced its calendar purge and subsequent meeting cost calculator. From there, many other large companies followed suit and asked themselves how they, too, could minimize the amount of meetings on people’s calendars.
Some companies – among them work management platform Asana – doubled down on efforts it was already making around streamlining meetings. In early 2022 Asana conducted a “meeting doomsday” exercise. Employees were asked to identify recurring meetings that they found lacked value and then remove all of the standing meetings with fewer than five attendees from their calendar for 48 hours.
The results: a few months later meeting lengths had shrunk. Most 30-minute meetings were converted to 15 minutes, some weekly meetings were moved to every other week or month, and others were deleted entirely. That meant each person was saving an average of 11 hours per month, totaling about 3.5 workweeks per year.
Meetings overload, and the correlation this has to employee burnout and poor productivity, have been talking points for years. Asana first began attempting to keep internal meetings from becoming unwieldy over the last decade, with its “No Meeting Wednesdays” protocol. But its research found that when colleagues violated the explicit company norm of not scheduling meetings on that day, attendees felt resentful.
“After the initial pilot program, we ran a larger experiment in the marketing department called the Meeting Reset,” said Dr. Rebecca Hinds, Asana’s head of the Work Innovation Lab. That meant working with Stanford professor and Work Innovation Lab research partner, Bob Sutton, to develop a rating system for participants to assess the value of their meetings. It involved a three-point scale for two dimensions: impact of meetings, and effort it required with prep and follow-ups. “After leveraging this rating scale, even before the 48-hour deletion period, several participants told us that they changed and eliminated meetings that required a lot of work and were of little value because of the helpful two-dimensional framework.”
The 60 participants saved 265 hours per month in total when reducing unproductive recurring meetings.
To read the full article click here
More in Media
Team hires, studio rental fees: The hidden costs of creators
The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up their business accordingly, they’ve started to incur more under-the-surface costs and fees, much like any media business.
Media Briefing: DOJ’s Google search trial remedies fall flat for publishers
The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.
More money is flowing into creator marketing — just not directly to creators
Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content, once the lifeblood of creators’ brand revenue, is no longer the centerpiece, with 70 percent of creators saying traditional sponsored posts will make up less than a quarter of their holiday content.