Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
‘High risk, high reward’: How leadership should embrace AI in the workforce
This article was first published by Digiday sibling WorkLife
Like it or not, artificial intelligence is pushing leadership in a new direction.
AI’s influence on humanity and the way we work, has been a hotly debated area of contention for months. To some, the opportunities the AI era will usher in for organizations and workforces will transform societal and working conditions for the better, lead to happier, more fulfilled employees, more satisfied customer bases and ultimately deliver higher profitability. To others, we have caught the proverbial tiger by the tail.
Either way you slice it, AI is here to stay. And for senior leaders, that means evolving, rather than replacing, existing skills — both their own and those of their workforces.
Most (94%) business leaders agree that AI is critical for success, per a 2022 Deloitte report. And it will be AI-informed leadership that sets the most effective organizations apart from the competition in future, experts say. Judging when not to use it will be just as critical.
The frantic hype around AI taking over our jobs is slowly making way to a more considered conversation around how AI can be used to improve the day-to-day working experience. To start, senior leaders will need to cultivate interpersonal skills even more. And if AI is to handle time-consuming technical aspects of, for example, a CEO’s role, the human element of interpreting data and asking AI the right questions to make sound judgments, will be crucial.
To read the full article click here
More in Media
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself