Advertising Week is coming up and I know you’re busy. That’s why I found the most interesting digital news out there and aggregated it down below for you. You’re welcome.
Luxury brands are in no rush to adopt the Twitter redesign. Makes you wonder if this is less of a resource and design issue than it is a conscious decision and preference for the older version. (L2 Think Tank)
Amazon is getting kicked to the curb by retailers like Walmart and Toys R Us. That means that the tablet market is in a level of maturity right now where “good enough” isn’t going to cut it. The Kindle Fire was never known for a superb user experience and that’s why brands and retailers haven’t been rushing to develop apps and Kindle-specific sites. As a result, consumers may now rethink buying Kindles this holiday season. (AdAge)
Online video advertising is growing and the reason is simple. Consumers are increasingly watching television shows and movies online, and the advertising dollars are following, finally. (Unruly)
Being focused and consistent seems simple enough, but it’s often something that brands don’t stick to with their digital marketing strategies. With the influx of social media usage and brands marketing via social media platforms, this need to be focused and simple is even more of an imperative. (The Kmiecs)
Marketers still don’t know what they’re doing when it comes to mobile. It’s been five years since the launch of the first iPhone (mobile’s tipping point, so they say) and every year since then has been “the year of mobile.” But seeing ads on subways with a text message call to action or a QR code slapped on a billboard that’s 100 feet away, makes me think that it’s not the year of mobile at all. That’s sad. (Mobile Marketer)
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How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
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Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
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Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
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Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.
