Advertising Week is coming up and I know you’re busy. That’s why I found the most interesting digital news out there and aggregated it down below for you. You’re welcome.
Luxury brands are in no rush to adopt the Twitter redesign. Makes you wonder if this is less of a resource and design issue than it is a conscious decision and preference for the older version. (L2 Think Tank)
Amazon is getting kicked to the curb by retailers like Walmart and Toys R Us. That means that the tablet market is in a level of maturity right now where “good enough” isn’t going to cut it. The Kindle Fire was never known for a superb user experience and that’s why brands and retailers haven’t been rushing to develop apps and Kindle-specific sites. As a result, consumers may now rethink buying Kindles this holiday season. (AdAge)
Online video advertising is growing and the reason is simple. Consumers are increasingly watching television shows and movies online, and the advertising dollars are following, finally. (Unruly)
Being focused and consistent seems simple enough, but it’s often something that brands don’t stick to with their digital marketing strategies. With the influx of social media usage and brands marketing via social media platforms, this need to be focused and simple is even more of an imperative. (The Kmiecs)
Marketers still don’t know what they’re doing when it comes to mobile. It’s been five years since the launch of the first iPhone (mobile’s tipping point, so they say) and every year since then has been “the year of mobile.” But seeing ads on subways with a text message call to action or a QR code slapped on a billboard that’s 100 feet away, makes me think that it’s not the year of mobile at all. That’s sad. (Mobile Marketer)
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.