It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad products.
A source told Digiday that Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads using the deck below. The presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can.
Here’s the deck:
More in Media
Here are the biggest moments in AI for publishers in 2025
Here are some of the moments that defined how publishers adapted to the AI era this year.
Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends
As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.