Last chance to save on Digiday Publishing Summit passes is February 9
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad products.
A source told Digiday that Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads using the deck below. The presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can.
Here’s the deck:
More in Media
In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess
Big Tech could pay off over $7 billion in 2025 fines in less than one month, demonstrating the disparity between regulatory bite and corporate wealth.
WTF is vibe coding?
Vibe coding is an increasingly popular way of writing code using plain-language prompts that creators are leveraging to build apps, websites, and more.
Google’s forced AI opt out: what changes — and what doesn’t — for publishers
Publishers want the Competition Markets Authority to impose harder structural remedies on Google regarding its AI crawler vs. behavioral ones.