for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad products.
A source told Digiday that Facebook has asked its marketing developer parters, or “PMD”s, to pitch their clients on Facebook video ads using the deck below. The presentation goes to great lengths to convince ad buyers that Facebook is not only a viable alternative to TV advertising, but that it reaches more people than major TV networks can.
Here’s the deck:
More in Media
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.