This story was first published by Digiday sibling WorkLife
Whether it’s fake photos of explosions that go viral, endless calls for regulation, or competitive product announcements from big tech companies, artificial intelligence is dominating the headlines on a daily basis.
The disruptive role AI and automation will have in our future working lives has long been debated. But when the generative AI tool ChatGPT, developed by OpenAI, burst into the mainstream at the end of 2022, it accelerated and compounded our deepest underlying fear about the tech: that AI will usurp our jobs.
But beyond the hype, the reality is very different. It’s true that the generative AI genie is well and truly out of the bottle: it will transform the ways workers interact with each other and their employers or clients. But it won’t decimate all jobs. Rather, it will evolve them, and in some cases could even create more jobs.
So what’s what? What should we worry about and what is mere hype? We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.
To read the full story click here
More in Media
WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.