This story was first published by Digiday sibling WorkLife
Whether it’s fake photos of explosions that go viral, endless calls for regulation, or competitive product announcements from big tech companies, artificial intelligence is dominating the headlines on a daily basis.
The disruptive role AI and automation will have in our future working lives has long been debated. But when the generative AI tool ChatGPT, developed by OpenAI, burst into the mainstream at the end of 2022, it accelerated and compounded our deepest underlying fear about the tech: that AI will usurp our jobs.
But beyond the hype, the reality is very different. It’s true that the generative AI genie is well and truly out of the bottle: it will transform the ways workers interact with each other and their employers or clients. But it won’t decimate all jobs. Rather, it will evolve them, and in some cases could even create more jobs.
So what’s what? What should we worry about and what is mere hype? We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.
To read the full story click here
More in Media
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.