Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This story was first published by Digiday sibling WorkLife
Whether it’s fake photos of explosions that go viral, endless calls for regulation, or competitive product announcements from big tech companies, artificial intelligence is dominating the headlines on a daily basis.
The disruptive role AI and automation will have in our future working lives has long been debated. But when the generative AI tool ChatGPT, developed by OpenAI, burst into the mainstream at the end of 2022, it accelerated and compounded our deepest underlying fear about the tech: that AI will usurp our jobs.
But beyond the hype, the reality is very different. It’s true that the generative AI genie is well and truly out of the bottle: it will transform the ways workers interact with each other and their employers or clients. But it won’t decimate all jobs. Rather, it will evolve them, and in some cases could even create more jobs.
So what’s what? What should we worry about and what is mere hype? We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.
To read the full story click here
More in Media
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.