This story was first published by Digiday sibling WorkLife
Whether it’s fake photos of explosions that go viral, endless calls for regulation, or competitive product announcements from big tech companies, artificial intelligence is dominating the headlines on a daily basis.
The disruptive role AI and automation will have in our future working lives has long been debated. But when the generative AI tool ChatGPT, developed by OpenAI, burst into the mainstream at the end of 2022, it accelerated and compounded our deepest underlying fear about the tech: that AI will usurp our jobs.
But beyond the hype, the reality is very different. It’s true that the generative AI genie is well and truly out of the bottle: it will transform the ways workers interact with each other and their employers or clients. But it won’t decimate all jobs. Rather, it will evolve them, and in some cases could even create more jobs.
So what’s what? What should we worry about and what is mere hype? We have taken some of the most common AI misconceptions that have created a sense of panic and debunked them in this myth buster.
To read the full story click here
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.