Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to learn more about the launch and what she’s learned from Goop.

Why a magazine?
We want to create a more beautiful visual experience, which is what a magazine should be. The old school creative direction you find in print is such an art; it’s been so incredible to watch that. It’s a fun merger because I feel like both sides are learning from the other.

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