Groupon, Allrecipes get caught in Snapchat spam

“Yesterday a small number of our users experienced a spam incident where unwanted photos were sent from their accounts,” a Snapchat spokesperson wrote in an email to Digiday. “Our security team deployed additional measures to secure accounts. We recommend using unique and strong passwords to prevent abuse.”

This time the hack also involved former startup wonder Groupon, possibly through its affiliate program. Snapchat users — including this reporter — have recently reported receiving a spammy photo of a smoothie that also included an advertisement for frootsnap.com.

As of last night, frootsnap.com was directing users to a webpage made to a look like one of Groupon’s signature daily deals. The URL, groupon-claim.me, was different from Groupon’s actual groupon.com domain, however, and Groupon claimed it had no hand in sending the Snapchat or in making the sham Groupon website.

But following the Snapchat spam trail leads back to Groupon’s doorstep:

When Web users interacted with the lookalike Groupon page, they were directed to the following dietary supplement website.

Filling out the personal information on the website’s right rail resulted in users being sent an email made to look like a Groupon daily deal email. Again, the URL for the email sender — in this case r.groupon.com — differed from Groupon’s domain.

Clicking on that email directed recipients to Groupon’s actual domain, however, and asked users for their gender and activity preferences.

“This website is in no way associated with Groupon and should be ignored. We’re aware of it, and we are working to have it shut down,” a Groupon spokesperson said this morning in an email.

Groupon has been running an affiliate program for years, through which it pays publishers 10 percent of the sales they drive to it. It’s possible this spam is the result of one of its partners employing some unscrupulous tactics.

The frootsnap.com URL does not direct users to the fake Groupon page any more, but it still active. As of this writing, frootsnap.com sent users to an Allrecipes.com page for a Berry Delicious fruit smoothie recipe.

Allrecipes had no involvement of the hack, according to its vp of brand marketing Esmee Williams. Still, the Berry Delicious page has nonetheless seen a significant spike in traffic as a result of the hack.