GQ is now blocking its readers running ad blockers
Condé Nast is the latest publisher to join the war on ad blocking. Its GQ magazine is preventing people using ad blockers from accessing its site with a popup asking them to disable their ad blockers or pay 50 cents to read an article.
GQ isn’t the first publication to take a hard line in forcing people to disable their ad blockers. Forbes has a message on its welcome screen asking people to turn off their ad blockers in order to access the site (but to soften the blow, it’s promising an ad-light version of the site in exchange).
Other publishers have taken a gentler approach, serving friendly messages to ad block users asking them to disable their ad blockers.
For the payment part, GQ is using CoinTent, a micropayment system started earlier this year that lets publishers charge for access to an article or video. Once you click the pay button, you’re prompted to set up an account with a digital wallet that’s designed to make it easy to buy content around the Web. CoinTent’s site also lists another Condé Nast site Epicurious as a client. GQ and Condé Nast haven’t responded to requests for comment.
Ad blocking has become a major concern among mainstream publishers this past year as consumers, fed up with ads clogging their surfing experience and worried about their online privacy, have begun ad blocking in big numbers. Ad blocking means lost revenue for publishers as it means fewer eyeballs to sell ads against.
‘Always a straight shooter’: How Campbell Brown is working to close the trust gap between publishers and Facebook
Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers.
The New York Times says it won’t use identity tech like Unified ID 2.0
The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business.
Member ExclusiveMedia Briefing: How a wave of independent authors is spawning more media co-ops
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
SponsoredCompanies are following these principles to improve DEI initiatives
It has been nearly a year since the tragic killing of George Floyd sent the United States into a racial reckoning that forced companies to be held accountable for their low diversity rates. Conversations about systemic racism and lack of access were being discussed head on and with transparency. With the advertising industry already employing […]
Cheat Sheet: Apple scrambles podcasting’s paid landscape
Creators will be able to monetize their listeners by selling subscriptions on Apple Podcasts instead of just serving them ads.
Member ExclusiveMedia Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.