In a historic move, the FTC is requiring Google to implement a comprehensive privacy initiative under an agreement which stretches well into the future and may have ramifications for other online companies handling consumer data. The FTC agreement is based on complaints involving alleged violations of voluntary self-regulation initiatives. This is a sea-change from typical FTC investigations which most often deal with criminal activity.
- Mandatory independent audits during the next 20 years which will certify data security strategy and privacy strategy employed Google;
- On-screen data usage notification on all video emissions, regardless of device;
- Third-party services under contract with Google to maintain what the FTC deems “appropriate” privacy controls;
- Include user location, screenname and IP address as information deemed “private” and under a protection mandate.
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Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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