In a historic move, the FTC is requiring Google to implement a comprehensive privacy initiative under an agreement which stretches well into the future and may have ramifications for other online companies handling consumer data. The FTC agreement is based on complaints involving alleged violations of voluntary self-regulation initiatives. This is a sea-change from typical FTC investigations which most often deal with criminal activity.
- Mandatory independent audits during the next 20 years which will certify data security strategy and privacy strategy employed Google;
- On-screen data usage notification on all video emissions, regardless of device;
- Third-party services under contract with Google to maintain what the FTC deems “appropriate” privacy controls;
- Include user location, screenname and IP address as information deemed “private” and under a protection mandate.
More in Media
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.