Google has been using page speed to rank sites for desktop search results, and now it’s getting ready to do the same for mobile. In a blog post published Jan. 17, it said that starting in July, page speed will be a ranking factor for mobile searches. Google said the “Speed Update,” as it’s called, will affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.
We decided to see how the top publishers’ sites perform on mobile, using Google’s own speed test. (This list is based on the comScore 200; in cases where the parent company is listed, we used the biggest or flagship site.) A few observations: The sites that ranked fast aren’t all digital natives, and some of the sites that get hyped as tech-forward don’t deliver, at least when it comes to speed. And size isn’t always an advantage: The slowest sites included CNN, MailOnline and The Wall Street Journal.
|Better Homes & Gardens||fast|
|International Business Times||fast|
|Los Angeles Times||fast|
|New York magazine||fast|
|NY Daily News||fast|
|New York Post||average|
|The New York Times||average|
|U.S. News & World Report||average|
|The Washington Post||average|
|The Wall Street Journal||slow|