Google’s Bet on Mobile Data

Google’s GEO Eric Schmidt believes that data is the engine of the mobile ecosystem and global commerce in general. According to Schmidt, consumer desire for content and mobile’s convenience make it the source of the next wave of online innovation.

“There’s literally so much data on telecommunications networks that people want, that getting those provisions, searching and so forth, is a very big challenge,” Schmidt said on Thursday at the eG8 conference in Paris. “What’s growing fastest now is the amount of data that is available. Of course this is good for Google, because that’s a search problem and that’s what we do. There’s a good video problem, a good access problem, a good user-generated content problem. What’s interesting is that when you add the power of these mobile devices, they are going faster than PCs. When we look at the future we see these devices, connected over these powerful networks, to these back-end cloud computing services.”

Schmidt, perhaps hinting at the then impending announcement of the Google Wallet, said that “today in our industry the most interesting developments are the new, broad platforms. The development of these platforms is the way that great economic wealth is created in the world today. The fastest path to wealth is the construction of these digital platforms where others are dependent on you and you are an important part of the knowledge or commerce economy.”

Schmidt said that data and platform innovations are now happening in “a couple of years as opposed to a decade” and that “well-run companies” with platforms “immediately globalize” their platforms to meet the demands of the international market.

“Platforms, mobile and otherwise, solve problems,” staid Schmidt. “For example in banking, there is a chip call the NFC chip that has something called a secure element and with it banks around the world can conduct modern secure banking with more security than your debit card or credit card.” Virtually all the banks and financial institutions have agreed on this standard, said Schmidt and Google is “busy implementing this technology for delivery later this year.”

https://digiday.com/?p=4592

More in Media

The Rundown: The Trade Desk’s take on the next year in ad tech

Sharing a stage with leading media executives from PepsiCo, Samsung Mobile, and Unilever, leading execs at the DSP shared their vision for the year ahead.

How much can states regulate social media? The Supreme Court hears cases for and against

The U.S. Supreme Court addressed separate cases about a similar question: Can states limit social media companies’ moderation?

Media buyers weigh the sledgehammer or the scalpel approach to MFA classification 

MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients’ programmatic budgets.