Google is inching its way into social search.
Searching for someone in Google Plus requires putting the “+” symbol in front of their names. Similar to Bing’s efforts, searching for a Google Plus member also can access their posted content and articles that they have tagged with their “+1” tag. Before the move, Google’s search network wasn’t effectively searchable online; now searching for an item, service or content could, if Google Plus expands its offering, include a customized search and brand experience based on an individuals social graph.
More in Media

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.