The Future of Media, As Told by Google Autocomplete

Yesterday, we explored how Google Autocomplete views agencies. The big conclusion: Google has a firm grasp on the many stereotypes about the many people in agencies. The picture is not much better when we turn our attention to the media side. This time, rather than look for introspection, we wanted Google’s “database of intentions” to tell us where media is heading. The results are rather, well, down.

 

tv is

tv ads are

banner ads are

mobile adv is

social media is

buzzfeed is

facebook is   \

twitter is

 

yahoo is

 

aol is

nyt is

google is

More in Media

‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow

For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.

search referral traffic for publishers

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.