for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Yesterday, we explored how Google Autocomplete views agencies. The big conclusion: Google has a firm grasp on the many stereotypes about the many people in agencies. The picture is not much better when we turn our attention to the media side. This time, rather than look for introspection, we wanted Google’s “database of intentions” to tell us where media is heading. The results are rather, well, down.
\
More in Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.