Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
What do the ridiculous ABC reality show “The Bachelorette” and the digital-media world have in common? Well, besides the fact that in both environments everyone is constantly competing for the most attention, they also have Ed Swiderski in common.
Swiderski, a tech consultant and former Microsoft employee, was the winner of season five of “The Bachelorette” and got engaged to then-“Bachelorette” star Jillian Harris. Sadly, as is often the fate of most manufactured reality-TV couples, the pair split in 2010. But Swiderski now has a new merger to announce: Mix Media Solutions and his business, tech-consulting company GreenCanyon, have merged to form Kambio Group.
According to the press release, Kambio Group specializes in brand unification and social-media strategy with a focus on “next-generation cloud platforms and frameworks.”
We will have to see if Swiderski can take his winning social skills from reality TV to branding strategies. Watch out, Ashton Kutcher, there’s another “celeb” tech entrepreneur on the scene.
More in Media
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Meta delays rollout of updated commercial terms amid publishers’ collective pushback
Meta’s updated commercial terms have galvanized publishers into a coordinated pushback over the company’s use of their content.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.