Foursquare’s Crowley on a Changing SXSW

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders.  Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.

Foursquare was a breakout success at SXSW back in 2009, but the company’s co-founder Dennis Crowley says the festival is changing. What was once a place for startups to come and hang out with friends and peers has morphed into one that’s all about interacting with brands and agencies. That’s not necessarily a good or a bad thing, he says, it’s just different.

https://digiday.com/?p=8298

More in Media

Will news publishers see another ‘Trump bump’ in Trump’s second term?

Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.

Illustration of a puzzle that spells out the word 'media.'

At the Digiday Publishing Summit Europe, publishers move away from trend chasing

Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.