“For Your Amusement” is a new feature for ETC that will collect random, interesting, cool, weird stuff from around the Web that is in one way or another related to the digital media world. Check it out for a healthy serving of procrastination-inducing fodder.
GIF Time: GIFs are kind of a big thing these days. Chalk it up to millennials’ nostalgia and ironic love of the ’90s. The digital media world got its own version of the popular What Should We Call Me Tumblr in the form of this: What Happens in Media Planning. If you haven’t see it yet, you should.
Shadow Games: QR codes got a lot of buzz initially, but as it turns out they are often impractical. Here is one execution of QR code marketing from Korea’s Emart (their version of Walmart) that is actually really clever and cool. It’s called “Sunny Sale,” and it uses a QR code that only becomes visible in the middle of the day when the sun casts shadows on special three-dimensional QR code displays. (via Adfreak)
So Last Year: Wow, looks like “The Sun” is even later on the boat when it comes to Web trends. The News Corp. pub just published an enlightening article on a crazy cat craze that is sweeping the Web. (via Gawker)
GIF Time Pt. 2: Looks like there is another one specifically for agency world: This Agency Life.
Branding Gone Wrong: Richard Branson is taking things too far with this move to be closer to his Virgin Atlantic fliers. Passengers will get to drink their beverages with Richard Branson’s head floating in their cups. That’s right, Branson had special ice-cube molds made to replicate his head so that he could be with the passengers “in spirit.” Gross. (via Buzzfeed)
More in Media
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.
Q&A with Jessica Chan, Perplexity’s head of publisher partnerships
Perplexity’s new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year.