This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly.

Many have panned the idea, and rightfully so, seeing as it’s too little, too late. Publisher alliances nearly always fail — I can’t think of one that’s worked — as competitors have competing interests. But perhaps the biggest argument against this approach: The problems newspaper companies have had with adjusting to the digital world are not new.

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