Five Publishers to Follow on Pinterest
The Pinterest gold rush is in full effect. So far it’s been mostly companies in retail/e-commerce, fashion, food and design that have pretty successfully set up shop on the social image-sharing platform. Publishers aren’t about to be left out when it comes to the Next Really Big Thing.
Here are five publishers that have branched out onto Pinterest and are using the new hot platform to expand how they present their content. The five we have chosen take advantage of the visual nature of Pinterest and have well-organized and/or entertaining boards that showcase content they wouldn’t necessarily publish on their main publication websites. They also have seen some success in attracting consumer interactions, as measured by attracting followers.
Highlights: Well organized categories like “Time Interviews,” “Time Book Reviews” and “Time Behind the Scenes.” Also fun product guides and graphics.
Highlights: Good assortment of fun and informative boards, like “Vintage Covers,” “First Lady Fashion” and “Top Stories.”
The Wall Street Journal
Highlights: As we covered on Digiday, the WSJ has done a good job of integrating Pinterest into its social media presence. Boards include “WSJ Front Pages,” “WSJ Headcuts” and “WSJ Design and Decorating,” to name a few.
Highlights: Relevant and fun Boards for the tech world, like “Women in Tech,” “Web Humor” and “Social Media.”
Highlights: Boards include “Fun techie things,” “Oscar nominations 2012” and “For the office.”
‘Always a straight shooter’: How Campbell Brown is working to close the trust gap between publishers and Facebook
Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers.
The New York Times says it won’t use identity tech like Unified ID 2.0
The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business.
Member ExclusiveMedia Briefing: How a wave of independent authors is spawning more media co-ops
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
SponsoredCompanies are following these principles to improve DEI initiatives
It has been nearly a year since the tragic killing of George Floyd sent the United States into a racial reckoning that forced companies to be held accountable for their low diversity rates. Conversations about systemic racism and lack of access were being discussed head on and with transparency. With the advertising industry already employing […]
Cheat Sheet: Apple scrambles podcasting’s paid landscape
Creators will be able to monetize their listeners by selling subscriptions on Apple Podcasts instead of just serving them ads.
Member ExclusiveMedia Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.