Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Feeling betrayed after layoffs spree, more workers flock to freelance

The article was first published by Digiday sibling WorkLife

Nate is a Brooklyn-based graphic designer who was laid off from his creative director’s job during the pandemic. Since then, he has managed to carve out a new identity: that of a happy, highly sought after freelancer. 

“Initially when I got laid off, I found myself almost unhirable because of my salary requirements, because I had worked in smaller companies but was paid very well,” he said. “None of the big companies felt I had the experience they wanted, and no small companies felt like they could afford me.”

Not seeing an obvious path to a traditional work arrangement, he opted instead to take on freelance projects with a variety of companies, including large employers that would’ve never considered him for a full-time role. 

“I realized having lots of clients was more secure than having one employer, and I never looked back,” he said, explaining that since he’s gone to work for himself, he better prioritizes his personal needs, has more time to see friends and family, even takes better care of his health, including more regular visits to the doctor.

“It’s all at my pleasure now,” said Nate. “Life is good.”

Last year, one of the most buzzed-about trends was The Great Betrayal, defined by employees having grown to feel that workplace stability and employer loyalty are a fantasy, and that workers who bet on themselves and rent out their skills across a range of clients tend to be better off. 

A recent survey of 1,000 knowledge workers by the members-only product builders network A.Team found that those sentiments are becoming even more entrenched following the recent wave of layoffs, particularly at tech companies, leading many to go from merely complementing their full-time jobs with side gigs to ditching the staff job altogether. 

To read the full story click here

More in Media

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.