Feeling betrayed after layoffs spree, more workers flock to freelance
The article was first published by Digiday sibling WorkLife
Nate is a Brooklyn-based graphic designer who was laid off from his creative director’s job during the pandemic. Since then, he has managed to carve out a new identity: that of a happy, highly sought after freelancer.
“Initially when I got laid off, I found myself almost unhirable because of my salary requirements, because I had worked in smaller companies but was paid very well,” he said. “None of the big companies felt I had the experience they wanted, and no small companies felt like they could afford me.”
Not seeing an obvious path to a traditional work arrangement, he opted instead to take on freelance projects with a variety of companies, including large employers that would’ve never considered him for a full-time role.
“I realized having lots of clients was more secure than having one employer, and I never looked back,” he said, explaining that since he’s gone to work for himself, he better prioritizes his personal needs, has more time to see friends and family, even takes better care of his health, including more regular visits to the doctor.
“It’s all at my pleasure now,” said Nate. “Life is good.”
Last year, one of the most buzzed-about trends was The Great Betrayal, defined by employees having grown to feel that workplace stability and employer loyalty are a fantasy, and that workers who bet on themselves and rent out their skills across a range of clients tend to be better off.
A recent survey of 1,000 knowledge workers by the members-only product builders network A.Team found that those sentiments are becoming even more entrenched following the recent wave of layoffs, particularly at tech companies, leading many to go from merely complementing their full-time jobs with side gigs to ditching the staff job altogether.
To read the full story click here
More in Media
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.