Marketers are excited by the opportunities Facebook’s new Brand Timelines will present. The feature will give them a canvas to create more engaging brand experiences and tell stories to users on the platform like never before, they hope. But people tend to forget one thing about Facebook pages, according to Big Spaceship’s Joshua Teixeira and Victor Piñeiro: Nobody visits them. As a result, they urge marketers to resist “Shiny Object Syndrome.”
The crown jewel of Facebook’s first fMC conference, Brand Timelines, is being touted as “the richest, most customizable marketing canvas ever created.” Judging by the hype that’s flooded the Internet since their unveiling, marketers agree: This is apparently Facebook’s most important development since Open Graph. Brands now have the opportunity to craft a richer story on the platform and build a more inviting destination site that lives inside the smaller Internet we call Facebook. And yet, among the avalanche of articles full of tips and best practices, most marketers have been silent about an elephant in the room. Nobody actually visits your brand’s Facebook page.
Read the full post at Fast Company’s Co.Create.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?