Marketers are excited by the opportunities Facebook’s new Brand Timelines will present. The feature will give them a canvas to create more engaging brand experiences and tell stories to users on the platform like never before, they hope. But people tend to forget one thing about Facebook pages, according to Big Spaceship’s Joshua Teixeira and Victor Piñeiro: Nobody visits them. As a result, they urge marketers to resist “Shiny Object Syndrome.”
The crown jewel of Facebook’s first fMC conference, Brand Timelines, is being touted as “the richest, most customizable marketing canvas ever created.” Judging by the hype that’s flooded the Internet since their unveiling, marketers agree: This is apparently Facebook’s most important development since Open Graph. Brands now have the opportunity to craft a richer story on the platform and build a more inviting destination site that lives inside the smaller Internet we call Facebook. And yet, among the avalanche of articles full of tips and best practices, most marketers have been silent about an elephant in the room. Nobody actually visits your brand’s Facebook page.
Read the full post at Fast Company’s Co.Create.
More in Media
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.
Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.