Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Marketers are excited by the opportunities Facebook’s new Brand Timelines will present. The feature will give them a canvas to create more engaging brand experiences and tell stories to users on the platform like never before, they hope. But people tend to forget one thing about Facebook pages, according to Big Spaceship’s Joshua Teixeira and Victor Piñeiro: Nobody visits them. As a result, they urge marketers to resist “Shiny Object Syndrome.”
The crown jewel of Facebook’s first fMC conference, Brand Timelines, is being touted as “the richest, most customizable marketing canvas ever created.” Judging by the hype that’s flooded the Internet since their unveiling, marketers agree: This is apparently Facebook’s most important development since Open Graph. Brands now have the opportunity to craft a richer story on the platform and build a more inviting destination site that lives inside the smaller Internet we call Facebook. And yet, among the avalanche of articles full of tips and best practices, most marketers have been silent about an elephant in the room. Nobody actually visits your brand’s Facebook page.
Read the full post at Fast Company’s Co.Create.
More in Media
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.