Marketers are excited by the opportunities Facebook’s new Brand Timelines will present. The feature will give them a canvas to create more engaging brand experiences and tell stories to users on the platform like never before, they hope. But people tend to forget one thing about Facebook pages, according to Big Spaceship’s Joshua Teixeira and Victor Piñeiro: Nobody visits them. As a result, they urge marketers to resist “Shiny Object Syndrome.”
The crown jewel of Facebook’s first fMC conference, Brand Timelines, is being touted as “the richest, most customizable marketing canvas ever created.” Judging by the hype that’s flooded the Internet since their unveiling, marketers agree: This is apparently Facebook’s most important development since Open Graph. Brands now have the opportunity to craft a richer story on the platform and build a more inviting destination site that lives inside the smaller Internet we call Facebook. And yet, among the avalanche of articles full of tips and best practices, most marketers have been silent about an elephant in the room. Nobody actually visits your brand’s Facebook page.
Read the full post at Fast Company’s Co.Create.
More in Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.