Facebook Feature du Jour: As you are probably aware by now, Facebook has announced yet another startling feature that many are not happy about having to get used to (which is the usual response to Facebook changes): “timeline.” Facebook has presented timeline as a fond catalogue of your whole Facebook past, a place to “tell your story.” It’s like a personal scrapbook of your (Facebook) life: you choose a cover photo, mark life events like marriage and moving to a new place. You can add apps to your timeline that let you interact with friends through the activities you post. For example, you can listen to a song your friend has put on their timeline. But is this really necessary? Well, of course not. Nothing that Facebook enables us to do is really necessary. So the real question is, is this a good thing?
Cell Service on Subways?: Cell phone service is coming to several subway platforms in New York City. Finally! Right? Or will this make subway platforms loud and annoying? Talk amongst yourselves. AM New York
Unlikely Twitter Trends: Yesterday one of the top-trending topics on Twitter in the U.S. was #replacefilmnameswithdildo. Yes, that’s right. It comes from the popular Twitter pastime of replacing one word for another. Good job everyone. The Daily Dot
Tumblr of the Day: Here’s one for the foodies. Eataku
Video of the Day: Andy Samberg as the Zuck during the opening the f8 conference.
Inside Hearst UK’s multi-pronged approach to third-party cookie replacements
Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms.
Out of home fights for greater ad share as it cites better value on action taken by consumers
An OAAA study found that OOH is on par with other media in eliciting action from those consumers who recall seeing the ads. And since it's much less costly, it's a more effective means of influencing consumers.
The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2
Despite significant declines in BuzzFeed Inc.’s commerce business, overall revenue was up, due to increases in the company's advertising and content arms.
SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
Member ExclusiveMedia Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.