Facebook Feature du Jour: As you are probably aware by now, Facebook has announced yet another startling feature that many are not happy about having to get used to (which is the usual response to Facebook changes): “timeline.” Facebook has presented timeline as a fond catalogue of your whole Facebook past, a place to “tell your story.” It’s like a personal scrapbook of your (Facebook) life: you choose a cover photo, mark life events like marriage and moving to a new place. You can add apps to your timeline that let you interact with friends through the activities you post. For example, you can listen to a song your friend has put on their timeline. But is this really necessary? Well, of course not. Nothing that Facebook enables us to do is really necessary. So the real question is, is this a good thing?
Cell Service on Subways?: Cell phone service is coming to several subway platforms in New York City. Finally! Right? Or will this make subway platforms loud and annoying? Talk amongst yourselves. AM New York
Unlikely Twitter Trends: Yesterday one of the top-trending topics on Twitter in the U.S. was #replacefilmnameswithdildo. Yes, that’s right. It comes from the popular Twitter pastime of replacing one word for another. Good job everyone. The Daily Dot
Tumblr of the Day: Here’s one for the foodies. Eataku
Video of the Day: Andy Samberg as the Zuck during the opening the f8 conference.
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Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
Rent-to-own retailer Aaron's is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads -- all with a little help from Mr. T.
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Member ExclusiveMedia Briefing: Publishers confront crypto’s bear market
In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are adapting their blockchain-related efforts amid crypto's bear market.
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Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients
Jellyfish keys on two philosophies – no regions or divisions – and the network treats the major platforms as importantly as it does its clients.
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SponsoredFor brands, first-party data is unlocking the cookieless ecosystem
Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
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Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies.
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Publishers grapple with younger audiences avoiding the news
People under 35 are avoiding the news. At a Reuters event, publishers discussed ways to address the challenge of reaching young people.
