Finally, a way to share music online.
Facebook announced today a new post format called Music Stories. It syncs with streaming services such as Spotify, iTunes and Apple Music to let users listen to 30-second snippets of songs without leaving the social network.
The option is pretty straightforward: Grab the album link from the respective music app, open the Facebook app, paste the link the same way you would with a status update and it auto-populates a preview.
For now, it only works on iOS with Android capability coming soon. Here it is in action:
There’s also a button on the faux album to direct people to the respective streaming network it was shared from so it can be listened to in full.
“We hope by making this experience better, artists will share more, friends will share and engage more, and music will become a better part of the Facebook experience overall,” writes Facebook’s director of product Michael Cerda.
For now, Facebook is a content company without owning the actual content, said Mark Mulligan, a music analyst with Midia Research. “It knows that it can get most of its use the benefits from being the conduit for far less cost and hassle than being a licensed service,” he told Digiday, adding that whether if listening to short snippets “actually adds any value” is a completely different question.
Experience with music is something that Facebook has struggled with. Its latest major implementation with music came in 2011, when it integrated users’ playlists from Spotify into the News Feed. The hope, Spotify said at the time, was to “help everyone to discover more free music than ever before.” But in reality, it just annoyed a lot of people, and the feature was eventually dialed back.
The Facebook move is likely just the beginning of more music integrated into the social network. The Verge reported in July that Facebook was in talks with several labels to perhaps build a streaming service or something altogether different.
Recode mentioned that Facebook could move into distributing music videos, an area controlled by its chief competitor, Google-owned YouTube. With the labels’ deals set to end with YouTube next year, Facebook is becoming a “plausible place for them to go with their videos.”
Perhaps Facebook wants to add “jukebox” into its long list of capabilities so people never, ever want to leave it.
Images via Facebook.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?
‘The next level for us’: The New York Times eyes better retention for games in subscription drive
The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression.