Facebook axes messaging on mobile web, pushes people to Messenger
Facebook’s workaround of chatting on its mobile website rather than downloading Messenger is coming to an end.
The social network is beginning to block users from using the messaging tab on Facebook’s mobile website and is forcing them to download Facebook Messenger. “Soon, you’ll only be able to view messages from Messenger,” a stern warning reads encouraging people to download Messenger.
Facebook’s strategy of blocking people from messaging on mobile mirrors its move two years ago when it disabled chatting on its flagship Facebook app, again pushing people to download Messenger. At the time, Facebook explained the point of doing this was to give users a “better experience” when chatting and is offering the same explanation this time around.
“Since 2014, we’ve worked hard to make Messenger the best way to connect with the people you care about by adding video calling, conversations with businesses, gifs and much more. Messenger helps messages load about 20 percent faster and enables richer interactions,” Facebook explained.
“BS move. Apparently users’ preference don’t matter,” one angery user tweeted. Another person sarcastically tweeted: “How very sweet + ultra lucrative for Facebook to disable messaging in its mobile web app to push ppl to Messenger.”
While chatting on Messenger is speedier compared to its archaic-feeling mobile website, Facebook’s real reason is to push people to another app that it can make tons of money off of. The app has 900 million monthly active users and growing, and is consistently being updated with new chatbots, video calling and even 1,500 new emojis.
Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know
Despite progress, the ad industry is still unprepared for Apple’s long-awaited crackdown on companies tracking its customers.
‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
DoorDash had to pivot amid the pandemic to film its first Super Bowl spot that will be part of the eight-year-old apps rebranding.
Publishers push plans to reopen offices until summer, but employees expect delays until 2022
Publishers are pushing back targets for reopening offices this year, and employees are skeptical about returning to their desks soon.
SponsoredWhat a content hub can do for marketing teams
In a truly effective marketing team, each team member is aligned, using shared tools and processes to efficiently create, collaborate and connect with their customers. With a content hub, marketers can break down the silos that have traditionally held them back, increasing collaboration in the crucial planning and workflow stages. Implementing this technology will make […]
Media Briefing: The media industry’s top trends at the moment
To kick off the inaugural Digiday Media Briefing, the Digiday media team has compiled what we see as some of the top trends in the media industry today.
Member ExclusiveDigiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans
While publishers remain focused on direct-sold ads and subscriptions, they seem less focused on diversifying revenue in 2021.