Facebook has officially made it impossible to hide from it.
Starting today, its search bar is now capable of retrieving every public post ever made — that’s 2 trillion of them. It’s a major step in making Facebook’s search tool relevant when finding breaking news and trending topics, two areas dominated by Google and Twitter.
Previously, searching on Facebook would return Pages a user liked or friended. Now it will return basically everything, but displayed in a more organized manner.
For example, searching “Benghazi Committee” pulls up results from people “Involved in This Story” (in this instance, a post from Sen. Harry Reid); “Top Posts” from publishers that I both follow and don’t; and posts from friends. Lastly, there’s a “Public Posts” section that retrieves the “most recent and relevant” messages.
Here’s what it looks like in action:

Facebook users make 1.5 billion searches each days, it says in a blog post, the aim is to make people aware of its capabilities. The social network has an image problem when it comes to search since people don’t turn to it first when it comes to breaking news, and it was difficult to sort through the myriad of results.
Perhaps this will change that perception.
Images via Facebook.
More in Media
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.
Rising gas prices may push more household spending toward Amazon
The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.
How publishers are modeling – and mitigating – a future with significantly less Google search traffic
Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.