Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Facebook expands search to better compete with Twitter, Google

Facebook has officially made it impossible to hide from it.

Starting today, its search bar is now capable of retrieving every public post ever made — that’s 2 trillion of them. It’s a major step in making Facebook’s search tool relevant when finding breaking news and trending topics, two areas dominated by Google and Twitter.

Previously, searching on Facebook would return Pages a user liked or friended. Now it will return basically everything, but displayed in a more organized manner.

For example, searching “Benghazi Committee” pulls up results from people “Involved in This Story” (in this instance, a post from Sen. Harry Reid); “Top Posts” from publishers that I both follow and don’t; and posts from friends. Lastly, there’s a “Public Posts” section that retrieves the “most recent and relevant” messages.

Here’s what it looks like in action:

Search_Medium

Facebook users make 1.5 billion searches each days, it says in a blog post, the aim is to make people aware of its capabilities. The social network has an image problem when it comes to search since people don’t turn to it first when it comes to breaking news, and it was difficult to sort through the myriad of results.

Perhaps this will change that perception.

Images via Facebook.

More in Media

Media Briefing: The post-traffic era of the open web is taking shape

The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

USA Today Co. is reformatting content to attract more AI licensing deals

USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.

Walmart finally starts supporting Apple Pay and Google Pay

Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations