Facebook changes the News Feed to favor friends and family over publishers

Facebook is changing what’s presented in user News Feeds, favoring friends and family over publishers, in what could be a blow to media outlets that largely rely on the behemoth for traffic.

Today, the social network published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. Facebook is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there has been a decline of personal sharing on the social network as messaging apps like Snapchat gain traction.

“To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed,” Facebook said in a blog post.

That’s a drastic difference compared to just the last few months when Facebook made a series of tweaks to the feed promoting live video and publisher diversity. Even in the wake of those changes, publishers have noticed a steady drop of traffic being sent its way from Facebook, perhaps a warning signal that changes were coming.

Publishers shouldn’t give up hope entirely just yet. While posts directly published from an outlet’s page won’t be bumped to the top of the feed as frequently, the changes mean that publisher content favored, shared and liked among your friends and family will now appear more frequently.

By Facebook’s own admission, the one thing that’s consistent about its News Feed tweaks is that they keep coming.”We view our work as only 1 percent finished — and are dedicated to improving along the way,” Facebook said.

https://digiday.com/?p=185741

More in Media

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.

Why publishers are preparing to federate their sites

The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

Why publishers fear traffic, ad declines from Google’s AI-generated search results

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.